If you are building a website for your business, you need to take into account SEO. You probably have heard of the term “SEO” a few times thrown around, but maybe don’t fully understand what it is. SEO, or “Search Engine Optimization” is, in short, the constant process of trying to make sure your website is performing as well as it should be. It is getting your website higher in search engine results.
When you think about something that you want to google for, you type in the information in your search engine, and you will get certain results on top.
Your website’s success is based entirely on where your website is in those rankings. The websites that are in the first two get far more clicks than websites even further down on the first page. So the more you work on SEO, the better your website will be in the rankings.
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What to do:
There are limits to how much SEO you can actually do to drive your website up in the rankings and you will have better success if your website is pretty specific or has certain keywords. To increase your rankings in search engine results, the most important content needs to be in HTML. Pictures, Flash files, Java, files, and anything else that isn’t text is going to be ignored by the search engine. Technology just isn’t caught up enough for that. The best way to get your website up in the rankings is the use of keywords. You will put the keywords in the HTML text that is on the page. Having keywords in an image file is going to do nothing for you.
If you do have a lot of pictures on your site, just have the keywords listed in a description below the pictures. Since the images are not searchable, the keywords will be able to pull people in as long as you have tagged your pictures.
Pictures alone will not help SEO or your rankings, so just be sure to list the details of the pictures.
Look at Google cache. It will reveal to you what your website actually looks like when it is only text. You might be surprised that there is barely any text there depending on the type of formatting that was used on your website.
To break down the concept of keywords, you are going to put a lot of words that people may be typing into a website search engine into the text of your website. For example, if I wanted to make this post really easy to find, I could use keywords like “what is SEO,” “SEO,” “search engine optimization,” “beginning SEO,” “how to do SEO,” and so on. The more of these kinds of keywords that you can litter throughout the HTML text on your website, the easier your post is going to be to find.
Why People Aren’t Finding Your Website
There may also be reasons your website is not increasing in its rakings. Here’s a quick breakdown that I’m going to explain further in another post.
- Submission Forms: If users have to submit a form before they can get into the content of the site, it will not be found.
- Meta Robots: The Meta Robots tag and robots.txt will block search engines. People put them in place to try to block bugs, but it blocks more than that.
- Search Forms: Even if you put a search bar on the site itself, the search engine bots are not going to find you.
- Using Flash or plugins: Embedding links, even though it looks cool, will make the search engine bots blind to you.